A commercial window awning is like a picture that is worth a thousand words. So, if you are planning to use it as your marketing strategy for 2022, you are on the right path! If you are like most of the marketers in the world today you will surely be focusing your efforts on the digital presence of your business. And it makes sense! (After all, you are reading this blog online).
But for a traditional business, traditional forms of advertising can be just as beneficial as social media and other types of online marketing. As you may already know, signage can be a particularly effective and simple marketing tool. A great way to literally extend your signage and increase your brand’s visibility with elegance and style is to add a commercial window awning to your store.
The Importance of Branding
In order for new customers to find your business, you must first have a presence in the market and do everything possible to gain visibility. As more and more people find the store and recognize the brand, they are more likely to return, not to mention spreading the word.
Here are some other very interesting facts about the importance of the brand, according to the SignFreaks Chicago experts:
- A brand is a personality that identifies a product, service, or company, including a name, term, sign, symbol, or design. (Unlimited)
- On average, it takes 5-7 brand impressions before someone remembers your brand. Although there are experts who claim that it takes up to 30 impressions to remember a new brand.
- Colour increases brand recognition by up to 80%. (Loyola University)
Having positive brand awareness can be great for business. However, many forms of marketing and advertising do not achieve tangible results, despite their high price. However, a commercial window awning for your storefront is a smart investment that will serve your business for years to come. It’s a brilliant way to grab the attention of new potential customers, distinguish yourself from the competition, and increase sales.
Examples of Famous Stores That are Recognized by Their Awnings.
Tiffany & Co. Blue is a very specific shade of Robin Egg Blue that has been associated with the brand since 1847. Tiffany Blue is a registered trademark and has been used in promotional materials such as boxes and bags for over 170 years. It stands to reason that color perfection is extremely important to the people who design Tiffany shop windows. That blue can’t be a shade a little darker or too light. The canvas that Tiffany selects for its commercial window awnings is custom-made by the manufacturer to meet the strict demands of the brand. For the same reason, it is important for Tiffany to choose textiles that last. The canvas for commercial window awnings that are not adequately treated for resistance to UV, discolour with time. When colour is an essential part of brand identity, sun-faded awnings are a big problem.
Add Instant Appeal With a Commercial Window Awning
There may be more than 3.8 billion Internet users, and growing numbers, but finding your business’s target audience online can sometimes be tricky. However, one of the best places to find potential clients is in your own backyard. Every person who walks or drives down the street from your store is a potential buyer – that is, if you can capture their attention amid the hustle and bustle of other local businesses.
An easy way to stand out in the crowd is to put up a front entrance canopy or commercial window awnings. The signs are great, but they may not be visible at night or from a distance. A commercial window awning, on the other hand, offers 24/7 visibility. With many design options like colour, font, and the addition of a logo or graphic, you can even customize your awning to fit your branding guidelines.
Awnings for Restaurants and Bars
Adding a commercial window awning can improve the business of a restaurant or cafe If you have a restaurant or cafeteria, you already know the importance of standing out from the competition. Commercial awnings for hospitality establishments, such as restaurants, cafes, bars, and pubs, can transform your outdoor area into an attractive and welcoming space where your customers can relax, have lunch or dinner, giving them a very pleasant experience that will keep them coming back to your restaurant, hotel or cafeteria. These shade structures come in a wide variety of sizes and styles to complement the décor and exterior of any cafe or restaurant. They can also be customized to suit your brand identity.
The commercial awnings are attractive and can add considerable value to your property. And so adding a well-designed canopy is a great investment that can yield substantial returns. By installing a well-designed awning, you can make the most of your outdoors year-round, add visual impact to your site, and significantly enhance your brand. There is no doubt that having a large outdoor area is a huge plus for any restaurant or cafe – we all love relaxing outside and enjoying a cool breeze in nice weather.
Installing a commercial awning on your terrace will allow you to provide additional seating, make your customers happy and increase the income of your cafeteria or restaurant. Research has shown that an outdoor dining area can increase revenue for a hospitality establishment by up to 30%, so it is important that you consider using commercial awnings to provide year-round outdoor seating. The increase in income will allow you to recoup the investment in a few months. A good awning will not only provide your clients with protection from wind, sun, UV rays, rain, and storms but will also create a warm and welcoming environment to relax in.
When people enter your business under the comfortable shelter that an awning provides, you are already providing a positive customer experience, whether they realize it or not. A commercial awning is not only a great way to increase brand recognition it also serves a very real and practical purpose: protection from the elements and the sun.
A commercial awning also gives the entrance a more elegant and sophisticated look. And as all marketers know, first impressions matter. You want the external appearance of your store to match the incredible service your customers will experience on the inside. Your attention to every little detail, including the front entrance, can help turn occasional visitors into lifelong customers.
Add an elegant touch to your business with a new custom awning from SignFreaks. At SignFreaks Awning company in Chicago, we manufacture different commercial window awning models with varied materials. If you are thinking of setting up an awning at your commercial premises, contact us and learn more about different commercial awning options.