There is a variety of company signage available to pick from, and each of these options comes with its own set of perks. As a business owner, making the appropriate choice for your storefront sign is one of the most significant and challenging decisions you’ll have to make. You are obligated to choose a sign that not only differentiates your company from competitors but also accurately represents your brand, all while conforming to the zoning and sign laws imposed by your municipality. Sign Freaks, which is recognized as one of the most reputable sign businesses in Chicago, has more than twenty years of experience in the fields of designing, constructing, installing, and maintaining outdoor signs. The following is a list of the many kinds of signs that may be used for commercial businesses, all of which are accessible to meet your requirements.

Lightbox Signs

These types of signage, which provide flexibility as well as a contemporary appearance, may take several forms, including digital LED signs, electronic message boards, and digital outdoor signs, among others. There are a variety of different shapes that digital LED signs may take, ranging from monochrome to video with a high resolution. A single click of a button may be used on any computer to alter the display message that is being shown on electronic message signs. This makes running any kind of company easier and more beneficial, particularly if you run the kind of firm that needs new information to be published on a regular basis. However, as a notable sign company in Chicago, we are forced to say that the bulk of the bids we get are for lightbox signs. This is something that we are quite proud of.


Awnings, which are often made of metal or canvas, are an excellent way to spruce up the appearance of a front entrance. Storefront awnings in Chicago have a particular visual quality, and in addition to highlighting your business’s identity, they also give practical benefits. Your company will stand out from the competition with the help of awnings since they come in a dizzying array of shapes, sizes, colors, and patterns to choose from. They provide an appealing appearance to the outside of your company while at the same time enabling you to include more information on the sign, such as a telephone number, website address, or email address. Awnings not only shield your consumers from the elements, but they also save the interior design of your business from degrading as a result of the sun’s rays. As one of the leading installers of awnings in Chicago, we are able to speak to the fact that the popularity of commercial awnings is continually on the rise.

Channel Letters

A channel letter sign is a typographic feature that is three-dimensional and has its own structure in addition to its own illumination. A channel letter may be any letter, number, or character that, when joined with other characters of the same kind, generates a sign presentation. To put it another way, a channel letter is just a letter. Each letter is constructed using acrylic and aluminum sheets individually. Channel letter signs are incredibly adaptable since they provide a broad variety of options in terms of fonts, colors, and sizes to choose from.

Why Should You Utilize Signage in Front of Your Store?

One of the basic rules of promoting your company is that people have to recognize and trust your brand; this is especially important when you are trying to break into a new market (and the products or services it provides). When it comes to luring in new consumers, storefront signage is really essential to have. Signage displayed on the outside of a business captures people’s attention while also conveying information in a way that is understandable and not too wordy. Take a moment to consider the state of the globe in the twenty-first century. In the world that we live in, time is of the utmost importance. While a prospective client is driving, you just have a few seconds to grab their attention and convince them that your company can fulfill a certain need or accomplish a specific objective. If it complies with certain basic guidelines, storefront signage might be an asset in this regard.

Does The Size Matter?

The sign in front of the business has to be easy to see even for someone who is traveling at a fast rate of speed. It has to be vivid and effective in its use of color in order to differentiate itself from the competition. When it comes to providing your company an advantage over the competition and enticing clients, quality, lighting, and (often) a design that is one of a kind are all important factors to consider. There are many different kinds of businesses that all provide the same kinds of services, and they are all interconnected. Pricing and advertising, two of the most important factors that go into making a purchase, are subject to alter according to the typical marketing mix. However, the client is often required to physically enter the establishment in order to evaluate those aspects of the product.

Provides Helpful Information on Various Items

Consider the fictitious shop known as ‘Don’s Bait and Tackle,’ for instance. The prospective customer has learned all they need from the signage in front of the business, which only bears the brand and a description of the product. This information may, of course, be supplemented by additional store advertisements displaying special discounts and pricing, such as ones that say things like “It’s Tackling Monday – All Lures are 40% Off!” However, in order to fulfill an order, the primary shop signage has to be able to entice motorists traveling at a speed of 55 miles per hour to visit the retail site.

What are Some Of the Benefits of Using Sign Freaks?

We have years of experience designing, constructing, installing, and maintaining a broad variety of business signs here at Sign Freaks. Our Chicago sign firm employs award-winning designers that collaborate closely with each of our clients to develop a one-of-a-kind, expertly crafted and aesthetically pleasing signage. This signage is then produced in our 20,000-square-foot facility once it has been manufactured. In addition, our trained personnel will install your signs, and if any maintenance is required, our friendly specialists will be there to provide it.

Published On: August 31st, 2022 / Categories: Signage / Tags: /

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